Officials of Affiniity Africa

Ghana-based digital banking startup Affinity Africa has secured $8 million in seed funding to expand its financial services in a market dominated by mobile money. The fintech aims to bridge the gap between traditional banking and underserved populations by offering a low-cost, digital-first banking model.

Since its launch in October 2024, Affinity Africa has onboarded over 50,000 customers, with 65% of them having never accessed formal banking before. The platform has also made significant strides in financial inclusion, with over 60% of its users being women working in the informal sector.

While mobile money is widely used for transactions, Ghana’s traditional banking sector remains highly profitable, relying heavily on fees. However, inefficiencies like high operational costs, extensive paperwork, and slow onboarding have left millions without access to formal banking services. According to World Bank data, fewer than 10% of businesses in Africa have access to credit, and over 60% of adults remain unbanked.

Unlike countries such as Nigeria, where digital banks can easily obtain microfinance licenses, Ghana’s strict banking regulations make entry into the sector challenging. Fintechs must meet stringent risk management and financial sustainability criteria before obtaining a license.

“Ghana’s regulator prioritizes consumer protection in deposit-taking institutions,” said Affinity Africa’s CEO, Tarek Mouganie, in an interview with TechCrunch. “We had to prove strong risk management, break-even as a microfinance institution, and align with the government’s goal of banking the unbanked.”

The startup’s success highlights the growing demand for digital banking solutions in Ghana and across Africa, as more consumers seek affordable, accessible, and efficient financial services. With its latest funding, Affinity Africa is ready to expand its operations and further transform Ghana’s financial ecosystem.

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