Former Bundle CEO Joins Fincra in Strategic Leadership Shift

Fincra, a leading B2B payment infrastructure provider, has appointed Emmanuel Babalola as its new Chief Commercial and Growth Officer. The move comes as the company refines its business strategy to strengthen its position in Africa’s evolving financial ecosystem.

Babalola, formerly the CEO of Bundle, brings extensive experience in fintech and digital payments. Under his leadership, Bundle pivoted from a crypto exchange to focus on its peer-to-peer platform, Cashlink. He also served as Director for Africa at Binance, the world’s largest cryptocurrency exchange.

His track record of scaling platforms, driving innovation, and advocating for financial inclusion aligns perfectly with our mission to build seamless payment rails for Africa, said Fincra’s CEO, Wole Ayodele. His leadership will be instrumental as we continue to push boundaries and redefine payments across the continent.

Expanding Fincra’s Reach

Since its launch in 2021, Fincra has provided APIs that enable fintech companies to build and scale cross-border payment solutions. The company has processed over $10 billion in transactions since 2023 and serves notable clients such as Lemfi, OneLiquidity, and Cleva.

Beyond cross-border transactions, Fincra also facilitates local payment collections for Nigerian businesses through bank transfers and card payments. With operations spanning Ghana, South Africa, Kenya, Uganda, the UK, Europe, and North America, the company now aims to expand into Francophone Africa.

Babalola sees his new role as an opportunity to drive financial accessibility across the continent. Africa’s financial ecosystem is evolving rapidly, and Fincra is at the forefront of building the payment infrastructure powering the next generation of businesses and entrepreneurs, he stated. “My mission has always been to enable freedom and prosperity for Africa through technology, and joining Fincra is an exciting opportunity to amplify this vision.“