Marasoft Pay Plans Expansion Across Africa with Smarter Tools

Beulah Godfrey

May 9, 2025
2 min read

Marasoft Pay founder Emmanuel Marakwe-Ogu launched the company in 2022 to fix Africa’s slow and costly payment systems. Since then, the startup has grown fast, helping businesses in Nigeria and Kenya manage payments more smoothly. Now, Marakwe-Ogu wants to take Marasoft Pay to more African countries, offering tools that help small businesses succeed.

Unlike some fintechs that jump into new countries without planning, Marakwe-Ogu takes a different approach. He studies each market’s business culture, rules, and pain points before launching.

“We don’t expand just to say we did. We study each country first so we can build tools that solve problems,” Marakwe-Ogu explained.

With this strategy, Marasoft Pay plans to offer more than just payments. The company will bring businesses an all-in-one system that includes payments, ERP (Enterprise Resource Planning), and customer loyalty tools. These services help businesses manage money, serve customers, and grow faster.

Marasoft Helping African businesses grow with better technology

Africa’s digital economy is growing quickly, but many small businesses still use outdated tools. Marakwe-Ogu wants to change that. He believes Marasoft Pay can give these businesses the tools they need to improve operations, save money, and grow stronger.

“Businesses shouldn’t have to struggle with old systems when technology can help them grow,” he said. “We’re giving them more than just a payment app—we’re giving them a full system to manage everything.”

With Marasoft Pay, users can track sales, handle expenses, automate invoices, and keep customers engaged—all in one app. This, Marakwe-Ogu believes, will change how African businesses run.

Even as he plans for expansion, Marakwe-Ogu continues to invest in innovation. Marasoft Pay is building better AI tools, simpler interfaces, and financial services that go beyond just moving money. At the same time, the company takes regulatory rules seriously, working closely with local governments to ensure safety and trust.

“Our goal is to build tech that works for real businesses—not just trendy apps,” said Marakwe-Ogu. “We want to help people grow their businesses and make their lives easier.”

He added, “We’re not here for hype. We’re here to make real change. That’s the kind of growth that lasts.”