Blockchain Social Commerce Platform Ajé Gains Momentum in Nigeria

Nigerian startup Ajé has rapidly become a game-changer in the digital trade space, reaching an impressive milestone of over 7,500 users within just a year. The blockchain-powered social commerce platform is transforming trust in online transactions, a crucial factor for emerging markets.

Ajé’s unique offerings—secure escrow services, multi-currency wallets, and efficient dispute resolution systems—are enabling users to conduct transactions safely and transparently. With more than 1,000 transactions successfully protected by escrow and a remarkable 32% month-over-month rise in repeat engagements, Ajé is quickly establishing itself as a trusted name in social commerce.

“Trust remains one of the largest barriers to the growth of online commerce in emerging markets,” explained Ifeoluwa Wole-Osho, CEO of Ajé. “Ajé’s blockchain-powered escrow service and dispute resolution tools are changing this narrative, empowering users to trade confidently while fostering economic inclusion.”

The platform’s potential has been further validated through strategic partnerships with heavyweights like Startupbootcamp, Microsoft Azure, and ALX. These alliances underscore Ajé’s technological strength and position it for scalable growth. The startup is also planning to integrate AI-driven tools to enhance its dispute resolution capabilities, solidifying its appeal to underserved markets across Africa.

Looking ahead, Ajé is gearing up for a US$500,000 pre-seed funding round aimed at scaling operations, increasing transaction volumes to one million by 2026, and improving platform features to serve its ever-expanding user base.