Chowdeck Expands to Ghana with New Rider and Customer Perks

Chowdeck, Nigeria’s rising food delivery startup, has made its first move beyond home turf by launching operations in Ghana. The company’s debut in Accra isn’t just about food orders — it comes with a fresh set of incentives designed to win over riders and customers alike.

As part of its expansion strategy, Chowdeck is rolling out a detailed training programme aimed at sharpening rider professionalism. These sessions will cover the essentials — from navigating the app and maintaining delivery standards to improving customer relations. To make things more exciting, the company is also introducing “Rider Games”, an internal reward system where riders can earn bonuses and even qualify for loans up to GHS1,000 based on performance.

Meanwhile, customers are being offered a generous referral scheme. New users receive ₵10 off their first and second orders if they refer a friend. Additionally, regular customers unlock a Chowscore after their first order each month, a tiered rewards system that grants perks like free delivery and special discounts.

Taking on a Growing Market

Chowdeck’s Ghana launch will initially serve areas including Osu, Cantonments, Labone, Airport, Dzorwulu, East Legon, Madina, Adenta, Oyarifa and Abokobi. With digital payments in Ghana projected to hit $2.35 billion by 2025 and about 87% of locals using mobile phones to access food delivery services, the move is timely.

“Ghana represents the first steps in our broader pan-African growth strategy. We are starting in Accra and are excited to be kicking off our operations,” said Chowdeck CEO, Femi Aluko. “This expansion is more than just growth – it’s about building the infrastructure for commerce and convenience across the continent.”

To lead operations locally, Chowdeck appointed Henry Whyte as Country Manager in April 2025. Formerly with Bolt Ghana, Whyte brings deep knowledge of the market, having worked as a Senior Operations Manager.

Strategic Moves Before Launch

Chowdeck didn’t arrive in Ghana without doing some housekeeping at home. Prior to the move, it restructured operations in Nigeria, trimming its contract workforce by 68%. This came after major upgrades to its rider and restaurant systems, helping improve delivery efficiency and reduce reliance on manual workflows.

Founded in 2021, Chowdeck already serves more than 1.5 million users in Nigeria and has deployed over 20,000 riders across 11 cities. But as it sets its sights on regional dominance, the company faces stiff competition. Bolt Food, a long-time player in Ghana’s delivery scene, remains active in the country even after exiting Nigeria in late 2023. Chowdeck’s entry puts it head-to-head with this seasoned rival, and its success will depend on how well it adapts to the Ghanaian market.