Morocco’s Z Raises $1.5 Million to Revolutionise FMCG Supply Chain

Morocco’s B2B retail-tech startup, Z, has successfully raised $1.5 million in seed funding to overhaul the country’s FMCG (fast-moving consumer goods) supply chain. The funding round was led by MNF Ventures through its MNF II Fund, with participation from Witamax, Cash Plus Ventures, and Kalys Ventures.

Founded in 2022 by Meriem Benabad, Samer Choumar, and Youssef Ait-Haddouch, Z offers a digital platform to connect manufacturers, distributors, and retailers. The startup aims to streamline FMCG operations, making them more accessible to consumers and more efficient for businesses involved in the supply chain.

With retail trade accounting for 85% of Morocco’s FMCG sector, Z has set its sights on transforming the entire ecosystem rather than merely capturing a share. The company’s vision includes creating a more connected and efficient supply chain that benefits businesses and end-users.

Since its inception, Z has made significant strides, serving over 15,000 retailers and processing over 800,000 orders. The platform’s success can be attributed to various digital tools that address common inefficiencies in production, distribution, and delivery processes.

The newly raised $1.5 million will be used to enhance Z’s technology, expand its market presence, and foster future partnerships, although it is still pending approval from Morocco’s Competition Council. As the company moves forward, all eyes will be on how its innovations will reshape the country’s FMCG landscape.