MTN Group is entering the video streaming race with a fresh ambition to shake up Africa’s entertainment space. The telecom giant has teamed up with UK-based Synamedia to roll out a new cloud-powered platform aimed at both mobile and broadband users. With competition already stiff from global players like Netflix, Prime Video, and regional rivals like Showmax, MTN’s entry signals a brewing content revolution.
The telecoms company believes it’s time Africa had a service tailored to its people. Speaking on the development, MTN’s Chief Commercial Officer, Selorm Adadevoh, said, “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content.” He added that combining MTN’s deep customer understanding with Synamedia’s tech will “improve entertainment experiences and promote digital inclusion.”
Backed by Synamedia’s advanced cloud technology, the platform will offer both linear TV and on-demand content. Viewers can expect flexible options: paid subscriptions, ad-supported viewing, and even free channels fuelled by targeted advertising. What truly sets this venture apart is its hyper-local approach — programming will be customised for each market, with a strong focus on language and cultural relevance.
Africa’s Streaming Space Heats Up
This partnership is more than just tech — it’s a strategic bid to redefine the streaming experience for millions of Africans. Synamedia’s CEO, Paul Segre, expressed optimism, saying, “Thanks to MTN’s leadership, smartphone users across Africa will soon be able to enjoy innovative TV and on-demand video.” He noted that the service, built to scale, will open new revenue streams while delivering groundbreaking user experiences.
As more Africans come online and demand for entertainment surges, MTN’s push could tilt the balance in a market long dominated by international giants. Whether it will succeed in luring loyal Netflix or Showmax users remains to be seen, but one thing’s certain — the streaming war just got more interesting.
