At the upcoming GITEX Africa 2025 event in Marrakech, Morocco, Ericsson is setting the tone with a bold message: “Next Starts Now.” The tech giant, one of the event’s major sponsors, is using the three-day gathering from 14–16 April to spotlight cutting-edge digital tools aimed at accelerating Africa’s tech ambitions.
Visitors at the Ericsson booth will get a chance to explore the company’s newest innovations in Artificial Intelligence, network automation, and smart connectivity. From smart cities to advanced mobility, Ericsson’s focus lies in enhancing industries with intelligent solutions. The booth promises to showcase how its technologies can drive economic growth and tackle digital divides across the continent.
“GITEX Africa is a vital platform to engage with key stakeholders in Morocco and Africa,” said Majda Lahlou Kassi, President of Ericsson Morocco. “We’re committed to ensuring a connected continent that is smarter and more resilient.”
Aligning with Morocco’s Vision 2030
Ericsson’s GITEX presence neatly aligns with Morocco’s Vision 2030, a national plan built around innovation and digital growth. With mobile subscriptions on the rise and increasing demand for high-speed connectivity, countries like Morocco are eyeing smart infrastructure as the next big leap.
During the event, Kassi will deliver a keynote on how programmable networks can transform traditional telecom operations into full-fledged tech enterprises. Meanwhile, Badr Ndour, Ericsson’s Head of Networks for West and South Africa, will join a high-level panel on deploying next-generation infrastructure for economic development.
The company will also highlight how its work in private networks, network APIs, and sustainable tech could play a pivotal role in realising the Digital 2030 agenda. By supporting communication service providers and enterprises with future-proof solutions, Ericsson is pitching itself as a key enabler of Africa’s digital transformation.
“We’re ready to empower communication service providers, businesses, and governments with innovation that bridges the digital divide,” Kassi noted.
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