An image displaying group youths holding the Supernova banner for GITEX Africa events in Morocco

The countdown has begun for the Supernova Challenge 2.0 — Africa’s biggest early-stage startup pitch competition, which will return in 2025 at GITEX Africa in Marrakech, Morocco. With a $110,000 equity-free prize pool on the table, the event promises a high-stakes platform for some of the continent’s most promising founders. Startups from every corner of Africa are invited to pitch their innovative ideas to a global network of investors, accelerators, and tech visionaries.

The challenge, modelled after Expand North Star Dubai, has quickly become a standout feature of GITEX Africa, attracting venture capitalists and ecosystem players looking to tap into Africa’s booming tech potential. This year’s edition comes with a twist: organisers are dropping the sector-specific approach, opting instead for broader judging criteria. According to the event’s announcement, participants will be evaluated by a selection committee, while exhibitors will be able to access additional awards through a dedicated portal.

“Supernova is more than a pitch competition — it’s a springboard for African startups looking to scale internationally,” said a GITEX spokesperson. “We’re levelling the playing field and encouraging bold, cross-sector innovation.”

What’s at Stake for Africa’s Brightest Founders?

Aside from the sizable prize pool, Supernova Challenge 2.0 offers something many African founders crave — visibility. With eyes from Silicon Valley to Singapore fixed on GITEX Africa, this is a rare chance to break out of local markets and secure international traction. Strategic partnerships, mentoring opportunities, and funding deals have emerged from past editions, proving the event’s impact goes beyond the prize money.

Africa’s startup ecosystem has been growing steadily, even amid global funding slowdowns. From fintech to agritech, entrepreneurs across the continent are using technology to solve real problems, often with little external support. Events like Supernova aim to change that narrative — giving homegrown solutions a global platform.

For those looking to enter, the race is already heating up. Applications and full competition details are available through the GITEX Africa Exhibitor Portal here. GITEX Africa’s previous editions have drawn thousands of attendees and top-tier investors, making it a must-watch event for anyone interested in the continent’s innovation story.

I am passionate about crafting stories, vibing to good music (and making some too), debating Nigeria’s political future like it’s the World Cup, and finding the perfect quiet spot to work and unwind.

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