Spotify Teams Up With Record Labels on ‘Fair’ AI Music

Spotify has entered a landmark AI partnership with the world’s top record labels to design tools that support — not replace — human creativity. The streaming giant confirmed collaborations with Sony Music, Universal Music Group, Warner Music Group, digital distributor Believe, and rights agency Merlin. Together, they plan to build “responsible AI systems” that prioritise fair credit and payment for artists and songwriters as artificial intelligence continues to disrupt the music scene.

Spotify’s Co-President, Alex Norström, said the company’s goal is clear: to ensure technology remains a tool that uplifts creators. “Technology should always serve artists, not the other way around,” he said.

The company noted that these tools will be developed under upfront licensing agreements, a move that sets it apart from AI startups accused of copying artists’ work without permission. “We won’t ask for forgiveness later,” Spotify added in a statement.

Balancing AI and Artistic Rights

While details of the upcoming AI tools remain undisclosed, Spotify said artists will have the right to opt in or out. The company also acknowledged ongoing debates within the music community about the use of generative AI — a technology that can mimic voices or compose songs.

The partnership comes amid growing backlash from musicians such as Dua Lipa, Sir Elton John, and Sir Paul McCartney, who have criticised AI companies for using their music without consent or compensation. Spotify has also faced controversy for hosting AI-generated tracks, including a viral 2023 song that cloned the voices of Drake and The Weeknd before it was eventually removed.

Industry Split on Spotify’s AI Move

Not everyone is convinced. New Orleans-based MidCitizen Entertainment said the rise of AI-generated tracks has already “polluted the creative ecosystem,” cutting into the little revenue independent artists earn from streaming.

However, others see the partnership as a necessary step toward transparency and fairness. Ed Newton-Rex, founder of Fairly Trained, said the move could push the industry toward more ethical AI. “The devil will be in the detail, but it looks like a move towards a fairer AI industry — one that respects creators’ rights,” he said.

Spotify clarified that it does not make AI-generated music itself but uses artificial intelligence for features such as personalised playlists and its AI DJ. Still, the company’s latest move is seen as a defining moment — one that could shape how innovation, ownership, and creativity coexist in the digital era.