Credit Direct, a longstanding player in Nigeria’s lending space, is taking a bold leap into digital finance. After 18 years as a traditional lender, the company has announced a suite of innovative fintech solutions aimed at redefining access to financial services. The move marks its transition into a fully digital-first financial technology company.
At a live product showcase tagged “This is Credit Direct” held in Lagos on March 29, the company unveiled a range of tools designed to serve both individuals and businesses. These include investment features, payment solutions, and Nigeria’s first fully digital Buy Now, Pay Later (BNPL) platform for merchants.
“Today isn’t just about launching products. It’s about telling a bigger story of transformation, intent, and market leadership,” said Chukwuma Nwanze, Credit Direct’s Managing Director and CEO.
At the heart of the rollout is the new Credit Direct Mobile App — a single platform where users can pay, invest, and earn daily interest through an unrestricted wallet. No lock-ins, no minimum deposits. It’s designed to help users grow their money while enjoying seamless access to it.
Complementing the app is CLARA, an AI-powered assistant that acts as a credit, lifestyle, and revenue guide. Meanwhile, Credit Direct Checkout aims to simplify digital purchases with a BNPL model that integrates directly with merchant sites via APIs and other channels like USSD and WhatsApp.
“Just by keeping money in [the app], you earn daily interest, no minimums, no lock-ins, no extra steps,” said Nifemi Oluboyede, Chief Product Officer. “Your money is already working for you — quietly, consistently, in the background.”
The company’s Yield platform also adds a wealth-building layer, targeting individuals and businesses with a digital-first investment experience.
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