TikTok to Allow Users Choose How Much AI-Generated Content They See

TikTok is giving users more control over what they see. The company has introduced a new setting that lets people adjust how often AI-generated content appears in their For You feed. The feature sits inside the platform’s Manage Topics tool, which already helps users tune categories such as dance, sports, and food.

TikTok said the new option is not designed to remove content entirely. Instead, it allows users to increase or reduce the presence of AI videos based on personal preference. The update arrives as the social media world sees a rapid shift towards AI-only feeds, largely driven by rivals like Meta and OpenAI.

A Growing Wave of AI Videos

Meta recently launched Vibes, a space dedicated to short AI-generated clips. Shortly after, OpenAI introduced Sora, a social platform built around creating and sharing AI videos. Because of these trends, more AI-generated clips now appear on TikTok, some of which look close to real footage. Many creators also use AI visuals in content about history, celebrities, and commentary.

. Image Credit: Tiktok

With the new control panel, TikTok says people who prefer traditional content can now scale back on AI posts, while those who enjoy them can see more. The setting is available through Settings > Content Preferences > Manage Topics, where a slider helps adjust how much AI-generated content appears in the feed. TikTok expects the feature to reach everyone in the coming weeks.

TikTok Tests New AI Labels

TikTok is also improving how it labels AI videos. The platform is testing a system known as invisible watermarking, a method that applies a hidden tag only TikTok can detect. It already supports C2PA’s Content Credentials, which embed metadata to show when something is AI-made. Yet TikTok notes that those labels can vanish if someone edits or re-uploads the video elsewhere.

With invisible watermarks, the company hopes to add a stronger layer of protection. It will begin adding these markers to videos created with TikTok tools, such as AI Editor Pro, and to clips uploaded with C2PA metadata. The company said the change will make its labelling system more consistent.

TikTok added that it will continue reading C2PA’s standard and apply the metadata whenever possible to keep users aware of what they are watching.

To support its wider AI efforts, it was also revealed a $2 million AI literacy fund. The funding will go to organisations such as Girls Who Code, which will create material that helps users understand AI safety, ethics, and risks. The company hopes the initiative will make the platform safer at a time when AI-generated content is growing quickly.