Ethio Telecom Launches Zemen GEBEYA Digital Marketplace

Beulah Godfrey

May 12, 2025
2 min read

On May 11, 2025, Ethio Telecom launched Zemen GEBEYA, a new digital marketplace that aims to change the way people buy and sell in Ethiopia. The platform helps businesses connect directly with customers, making trade faster, easier, and more inclusive for everyone.

With this launch, Ethio Telecom plans to drive innovation and inclusive growth by making it easier for everyone, from individuals to businesses, to buy and sell goods online.

Zemen GEBEYA Supports Small Businesses

Zemen GEBEYA mainly helps Micro, Small, and Medium Enterprises (MSMEs) grow their reach. These small businesses play a big role in Ethiopia’s economy. With this new platform, they can now show their products to more people, gain more customers, and stay competitive in the market. Ethio Telecom created this tool to help them succeed in the digital age.

Ethio Telecom made Zemen GEBEYA easy to use by placing it inside the telebirr SuperApp—a popular mobile payment app. Shoppers can browse items, pay for goods, and track their orders in one place. The system includes several tools: a merchant portal, customer app, delivery manager, dispatcher tool, and admin control panel. These features make the shopping experience smooth for both sellers and buyers.

By launching Zemen GEBEYA, Ethio Telecom is helping to grow Ethiopia’s digital economy. The marketplace encourages more people to shop and sell online. It also helps more citizens join the formal economy by giving them access to safe and simple digital transactions. This effort supports the country’s long-term goal of becoming more connected and tech-friendly.

Ethio Telecom shows its strong support for innovation with this launch. By offering MSMEs digital tools to reach new customers, the company is opening doors to more opportunities. Zemen GEBEYA could play a key role in shaping Ethiopia’s future as a leader in digital trade.