MultiChoice slashes decoder price by 50% to ₦10,000, a bold step to draw more subscribers in Nigeria’s competitive pay-TV market. This price cut makes DStv decoders more affordable for households. Additionally, MultiChoice offers a free upgrade to a new DStv package, boosting value for customers.
MultiChoice Slashes Decoder Price to Boost Subscriptions
MultiChoice Nigeria recently reduced the decoder price from ₦20,000 to ₦10,000. This move follows a tough period for the company, which lost over 1.4 million subscribers in Nigeria over two years, according to industry reports. The firm also faced a legal tussle with the Federal Competition and Consumer Protection Commission (FCCPC) over price hikes. Consequently, MultiChoice aims to regain trust and grow its customer base with this discount.
Free Upgrade to New DStv Package
Alongside the price slash, MultiChoice launched the “We Got You” campaign. Subscribers who renew their existing DStv subscriptions fully between June 16 and July 31, 2025, get the next higher package at no extra cost. This offer adds more channels and content, rewarding loyal users. John Ugbe, CEO of MultiChoice Nigeria, stated in a press release, “We want to ensure our customers feel appreciated and have access to the best entertainment every day.” He also noted, “The ‘We Got You’ campaign is about making premium content more accessible.”
The price drop and free upgrade signal MultiChoice’s response to market pressures. Industry watchers say the company seeks to counter rivals and stem subscriber losses. For example, economic challenges and competition have pushed MultiChoice to rethink its strategy. Therefore, these changes could reshape its standing in Nigeria.
MultiChoice acts decisively to win back customers. The lower decoder price and free upgrade offer immediate benefits. However, the long-term impact on subscriber numbers remains unclear. As the campaign rolls out, Nigerians will watch how MultiChoice balances affordability and quality.
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