Sendstack Cofounder Ifeoma Nwobu Departs as Startup Pivots Again

Sendstack, the Norrsken-backed logistics startup, is undergoing another major transition as cofounder and Chief Operating Officer Ifeoma Nwobu exits the company. Her departure follows a series of strategic shifts within the company, which has now pivoted twice in just five months.

The company confirmed Nwobu’s exit but did not disclose further details regarding her reasons for leaving. Her departure comes as Sendstack embarks on its most ambitious financial goal yet—aiming to hit $1 million in revenue by 2025, a significant leap from the total earnings of its first three years.

Leadership Shift Amid Business Overhaul

With Nwobu’s departure, CEO Emeka Mba-Kalu will now be the sole leader of the five-person team as the company navigates its evolving business model. Sendstack has undergone rapid changes in recent months. In October, the company shut down DLVR, its last-mile delivery aggregator, after three years, citing scalability limitations. Shortly after, it pivoted to fleet management for corporate clients. Now, it has adjusted its focus yet again, shifting from a software-only model to incorporating AirTag-like tracking devices into its logistics solutions.

Before cofounding Sendstack, Nwobu worked alongside Mba-Kalu at his now-defunct e-commerce startup, Scrader. She initially joined Sendstack as head of growth before stepping into the role of cofounder and COO in August 2021.

A Recognised Figure in the Startup Scene

Beyond operations and sales, Nwobu was a prominent public face for Sendstack, often representing the company at pitch and demo events. Her 2023 pitch at a Norrsken demo day gained widespread attention, earning her praise for her compelling delivery. However, despite the visibility, Sendstack has raised only $350,000 in funding from Norrsken, ODX, and a few angel investors.

Before entering the tech space, Nwobu was a five-year-old supermodel and founded Frugirls, a thrift fashion business.

The reasons behind her departure remain undisclosed, as both Nwobu and Mba-Kalu have declined to comment on the split’s circumstances. As Sendstack continues to navigate its evolving business model, the impact of her exit on the company’s future remains to be seen.