Meta Launches Paid Programme for Creators with $3,000 as Incentive

Meta launched a new paid programme on Wednesday aimed at drawing established content creators away from TikTok and YouTube and onto Facebook, offering guaranteed monthly payments for up to three months.

The programme, called Creator Fast Track, targets creators who already have significant followings on other platforms but have little or no presence on Facebook. To qualify, applicants must be at least 18 years old, have a Facebook Page that is at least 30 days old, and must not have posted a Facebook Reel in the past six months — making it explicitly a programme for newcomers and lapsed users.

The payment structure is tiered. Creators with between 20,000 and 99,999 followers on Instagram, TikTok, or YouTube qualify for $100 to $450 per month. Those with 100,000 to 999,999 followers earn $1,000 per month, while creators with over one million followers on any single platform qualify for $3,000 per month. To receive payment, participants must post at least 15 Reels on Facebook within each 30-day period, spread across a minimum of 10 different days.

Yair Livne, Vice President of Creator Product at Facebook, acknowledged the concern the programme is designed to address.

“We wanted to be able to address creators’ concerns that it would be a hard road to onboard onto Facebook and build a community from scratch and build a following. So we set up this programme to address that,” he said.

Facebook Paid Out $3 Billion to Creators in 2025

Beyond the three-month payment window, participants also gain immediate access to Facebook Content Monetisation — an invite-only programme that normally requires creators to meet minimum follower thresholds on the platform itself. Livne confirmed that if it takes creators longer than three months to build their audience on Facebook, the company will continue to boost their reach until it believes the creator has found their footing.

Meta also updated its content guidelines days before the programme’s announcement, with the company reporting that its de-prioritisation of unoriginal content caused both views and time spent watching original Reels to double in the second half of 2025 compared to the prior year.

The launch comes alongside strong creator payout figures. Meta reported it paid content creators nearly $3 billion through its monetisation programmes in 2025 — a 35 per cent increase from the previous year and its highest annual total on record. The number of creators earning more than $10,000 annually on Facebook also grew by over 30 per cent year-on-year. Reels accounted for 60 per cent of total payouts, with Stories, photos, and text posts making up the remainder.

Facebook CEO Mark Zuckerberg has previously acknowledged the platform’s standing among creators. Speaking on The Colin and Samir Show, he said: “I just don’t think that a lot of creators today think about Facebook as the primary place they can go. But that itself actually creates this huge arbitrage opportunity.”

The programme is currently open to creators in the United States and Canada only. Interested creators can apply through the Professional Dashboard on the Facebook mobile app, under the Monetisation tab.