Lohli, Nigeria’s first advertising tech platform that rewards people for watching ads, has officially launched. The platform is changing how Africans interact with ads by turning attention into real income.

Lohli allows users to sign up, watch short video adverts, answer simple questions to prove they paid attention, and get paid. Users can withdraw their earnings directly to their bank accounts, giving real value to every second spent watching ads.

Lohli Pays for Real Engagement, Not Just Views

Barrister Tope Adebayo, Chairman of Lohli’s parent company, The DD Affiance Project Limited, explained the goal behind the innovation. “Lohli gives people control over their attention and rewards them for it. We’re making the digital world fairer by letting users share in the value they help create,” he said.

The platform also helps advertisers. Instead of paying for views that may never lead to real interest, brands pay only when users engage with their ads. This guarantees better results and smarter spending.

Lohli’s Chief Technology Officer, Thaddeus Akingbile, said the platform uses strong tech tools to confirm user activity and block fake views. “We built a system that’s safe, reliable, and backed by real data. Brands and users can trust what they see,” he explained.

More Than Just Ads: Earn Through Communities

Besides watching ads, users can also join Lohli Tribes—online groups based on interests. Here, they can share reviews, answer surveys, and connect with others while earning money.

The platform is already live on the Google Play Store for Android phones. iPhone users can access Lohli through the website, www.lohli.com.

Lohli’s Founder and CEO, Demilade Olaosun, believes this is just the beginning. “For years, people gave away their attention for free. We’re changing that. Lohli makes attention a currency and rewards users for every interaction,” he said.

Lohli is inviting users, brands, and ad agencies across Africa to join the movement. The platform promises a future where digital engagement is honest, rewarding, and fair for everyone.

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